Scope




Scope: design taster, description of each, design collateral


Sculptural and Spatial Invention: They have a few places that they have created and worked on as a community. Such as the playground, the outdoor area outside the dairy and fish and chips shop.


Identity, Logo, Branding- They have a very distinctive logo and branding


Promotion, Poster, events- There isn’t much in terms of promotion, they have their website and are publish on the Manawatu website but nothing more. They have very little events Whitebait season, Beach Dig, Coast to Coast and Winter Festival.


Merchandise (endless Variations) - They don't have merchandise but it could be cool to have some sort of T-Shirts that people could buy or maybe a store that sells things that people could take away and remember their time there. Sometimes pictures aren't enough, people may want to have something physical!


Print, Publications and Newsletters- They have newsletters but not sure if they go out weekly or monthly.


Way-Showing (improving Experiences)- Maybe when there is people here over the holiday they could plan a couple days of fun for families, who can catch the biggest fish or create the biggest sandcastle. Some more events could be good especially in the warmer months and school holidays. Signage which is a big things because you don't know where it is or how to get there, also more promotion


Social Media Strategy- At the moment they don't really have many followers on Facebook, they have some posts but nothing that stands out. They don't have an instagram, would be nice to have one with visitors being able to send their photos in and them being put up so it’s communal! They don't have a twitter, this could also be good for updates on weather as well as events that are happening during the week or holidays.


Animations, Movies, Interactive- There was a mini golf there but took it down due to vandalism, the beach is interactive in the way that you can drive along there! They are also renovation the basketball and tennis court. There is also a small bike track that is all age friendly!










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